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Google Instant: Big Changes for Users, Publishers, Marketers
IDG News/NY Times, 9/8/10 Pursuing speed, Google now refreshes search results while people type queries, which could usher in major changes for end users, advertisers and publishers. Announced on...
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Google Campaign to Build Up Its Display Ads
NY Times, 9/21/10 Google, the online search ad giant that rarely advertises, has decided it needs to advertise the fact that it is in the online display advertising business. And if that is not enough...
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Google Expected to Outgrow Apple in Mobile Display Ad Market in 2011
All Things Digital, 12/6/10 The mobile advertising market is ballooning, as is Google’s share of it. Of the $877 million spent on mobile advertising in the United States this year, 59 percent of it...
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How to Build a Better Banner Ad
eMarketer, 12/13/10 Pity the standard banner ad, the workhorse of the webpage. It does not dazzle with video or rich media or annoy visitors by popping up or under other content. Declining clickthrough...
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Facebook’s Growth Slow-Down Causes Market Share Loss
By: Karsten Weide, Program Vice President, Media & Entertainment, IDC Facebook’s domestic advertising growth has slowed dramatically, from growth rates in the 60s% in the first three quarters of...
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What Ever You’re Spending on Mobile, Spend More
IDG Global Solutions That’s the key piece of advice for marketers this year from IDC’s Karsten Weide. He reported that mobile advertising grew 88% in 2012 to $4.5 billion from $2.4 billion in 2011. At...
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